they seem to focus on the design of the shell, i.e., marketing and lifestyle. it would be more interesting to look at manufacturing of durable parts.. like in

they seem to focus on the design of the shell, i.e., marketing and lifestyle. it would be more interesting to look at manufacturing of durable parts.. like in the Volvo 240's which were engineered to last unlike today's plastic shell cars. a durable car would benefit consumers, the environment, and local manufacturing. the shell is all psychology, fashion, and fetish. it's boring. what would be radical is to make a car that lasts 20 years.