I don't really understand this argument. There are tons of alternatives. If I want to build and design a product a certain way, and you don't like it, simply do

I don't really understand this argument. There are tons of alternatives. If I want to build and design a product a certain way, and you don't like it, simply don't buy it? This is a genuine question because I realize I am probably in the minority on HN, so please don't downvote just because of that. I just think that regulations in general should be applied only when necessary, and then be applied with great force. The user experience for game consoles largely falls back on the manufacturer. If Xbox had loads of unvetted buggy games and malware swimming in the ecosystem, people might be less inclined to buy an Xbox. So Microsoft sets about establishing some control over the ecosystem. Apple's App Store was really the first time that your average Joe could download an application from the internet and not have to worry about viruses. It was a big deal that added a lot of value to the user experience.