E.g., return to the rigor and quality-aspects of research standards c. 1940 before it declined into the Sears, Roebuck and Co. model we find today. The commerc

E.g., return to the rigor and quality-aspects of research standards c. 1940 before it declined into the Sears, Roebuck and Co. model we find today. The commercialization of academia rewards churn and volume rather than $upporting (a semi-orthogonal constraint) and promoting landmark hard-work that takes longer to gather data or develop. Perhaps data-oriented research needs to consider extraordinary rigor as the new normal, perhaps with internal and external audits to assure standards and practices are sound.