Cost. What prevents someone from making something new to fight against an incumbent? Cost of entry most of the time. That's the mentality in the lock-in. Make s

Cost. What prevents someone from making something new to fight against an incumbent? Cost of entry most of the time. That's the mentality in the lock-in. Make switching too expensive and difficult to even bother. Possible? Yes, but hard enough. When someone manages to overcome the cost and commoditize what lock-in was walling - it improves things. Even better if someone manages to do it while breaking lock-in itself. Sort of like writing a wrapper to run CUDA on non Nvidia GPUs (what ZLUDA is doing).