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Huge oligopolistic algorithms tend to homogenize consumer behavior, so I think it's not wrong to support local and small artists. Additionally, giants can even

• jc6 2y ago
  Well today the Supply side (of content) has outstripped Demand for content by a huge factor. Demand for content from people with disposable income and interested in creative output, has dropped below demand for content from corporates to play attention/market capture games. Cuz available global attention is finite and corporates will outspend everyone to capture it to peddle whatever. So creatives are basically front line troops in the wars for finite global Attention. Until we see global consensus on better attention allocation systems than the current garbage there are no easy paths ahead.