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Google face £13.6B advertising lawsuit

• smarm52 2y ago
  So about ~5% of their quarterly earnings. https://searchengineland.com/google-ad-revenue-q4-2023-437041 https://searchengineland.com/google-ad-revenue-q4-2023-43704...
  • viraptor 2y ago
    That + whatever they need to change for the UK market if they are found anti-competitive. That will likely cost them more than 5% ongoing.
  • belter 2y ago
    The way Wall Street is currently evaluating companies, unless you consistently beat earnings plus offer a grow story, you are immediately punished with a share price drop in the 10 to 15%. So an impact on 5% on their quarterly earnings could easily cost them 150 to 200 billion in market cap, even if on a temporary basis.
    • smarm52 2y ago
      Interesting, thanks for the insight.