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Privacy is a major factor in apples ad campaigns. They do a pretty good job and offer pretty good strict options… compared to Microsoft or Google. (Hey, the bar

Privacy is a major factor in apples ad campaigns. They do a pretty good job and offer pretty good strict options… compared to Microsoft or Google. (Hey, the bar is low!) A lot of people care, enough that Apple thinks running major ad campaigns on the issue will move the needle

okdood64 2y ago
I guarantee you that if they stopped taking privacy seriously and had serious public missteps in it, it would barely affect their sales.
- bee_rider 2y ago
  If that is the case, what are they, ideological privacy adherents? Just dumb or fond of wasting money? I’m beginning to wonder how much this guarantee by a random internet person is even worth!
  - shiroiushi 2y ago
    Apple can use it in their marketing to try to convince some Apple holdouts to switch. The people who already have Apples will tout privacy to their non-Apple friends because they heard about it from Apple. Basically, it doesn't hurt, and can only help, and it sounds better than many other things they could tout as features. The most important thing in their ads isn't exactly what they're touting (privacy features), but that they're keeping themselves in peoples' minds and making them feel good somehow.
    - bee_rider 2y ago
      Sure, the comment I replied to said it would barely affect sales. If you are saying that it is just one feature among many, I agree. I mean, no successful computer system is sold based on just one single feature. So, I suppose skimping on this particular feature out wouldn’t kill Apple. But I think they’ve identified somewhere where they have a fundamental advantage where their main competition, Google, an ad company, has trouble responding. > The most important thing in their ads isn't exactly what they're touting (privacy features), but that they're keeping themselves in peoples' minds and making them feel good somehow. I don’t really see the difference… I mean, making people feel good about their products and buy them is the intended outcome of most companies’ moves. The features are how they so that. They can’t be ranked in terms of importance, one is the goal, the other is the means.
      - shiroiushi 2y ago
        >I mean, making people feel good about their products and buy them is the intended outcome of most companies’ moves. The features are how they so that. No, they really aren't. Only technical people would think such a thing; obviously, you don't work in marketing. What's important is the emotional response people have to an advertisement. Watch TV ads sometime, and see how many tout specific features, vs. how many just have a feel-good message. Sure, they might throw in a few words about some features here and there if you're listening, but the real message is the emotional feeling you'll have by owning that product, which they show you with smiling, happy people using it.
dorkwood 2y ago
They do that to cover their own asses, not because it sells more phones.
nomercy400 2y ago
Caring about privacy is like caring about sustainability. Great for ad campaigns, but when push comes to shove it always becomes a secondary or tertiary concern.

okdood64 2y ago

I guarantee you that if they stopped taking privacy seriously and had serious public missteps in it, it would barely affect their sales.

bee_rider 2y ago
If that is the case, what are they, ideological privacy adherents? Just dumb or fond of wasting money? I’m beginning to wonder how much this guarantee by a random internet person is even worth!
- shiroiushi 2y ago
  Apple can use it in their marketing to try to convince some Apple holdouts to switch. The people who already have Apples will tout privacy to their non-Apple friends because they heard about it from Apple. Basically, it doesn't hurt, and can only help, and it sounds better than many other things they could tout as features. The most important thing in their ads isn't exactly what they're touting (privacy features), but that they're keeping themselves in peoples' minds and making them feel good somehow.
  - bee_rider 2y ago
    Sure, the comment I replied to said it would barely affect sales. If you are saying that it is just one feature among many, I agree. I mean, no successful computer system is sold based on just one single feature. So, I suppose skimping on this particular feature out wouldn’t kill Apple. But I think they’ve identified somewhere where they have a fundamental advantage where their main competition, Google, an ad company, has trouble responding. > The most important thing in their ads isn't exactly what they're touting (privacy features), but that they're keeping themselves in peoples' minds and making them feel good somehow. I don’t really see the difference… I mean, making people feel good about their products and buy them is the intended outcome of most companies’ moves. The features are how they so that. They can’t be ranked in terms of importance, one is the goal, the other is the means.
    - shiroiushi 2y ago
      >I mean, making people feel good about their products and buy them is the intended outcome of most companies’ moves. The features are how they so that. No, they really aren't. Only technical people would think such a thing; obviously, you don't work in marketing. What's important is the emotional response people have to an advertisement. Watch TV ads sometime, and see how many tout specific features, vs. how many just have a feel-good message. Sure, they might throw in a few words about some features here and there if you're listening, but the real message is the emotional feeling you'll have by owning that product, which they show you with smiling, happy people using it.

dorkwood 2y ago

They do that to cover their own asses, not because it sells more phones.

nomercy400 2y ago

Caring about privacy is like caring about sustainability. Great for ad campaigns, but when push comes to shove it always becomes a secondary or tertiary concern.