4 ms·
>I disagree, ideologies are often already in there, even when they are simplistic "power-tools are for men and all men require power-tools" I disagree. This i
by shiroiushi 2y ago
>I disagree, ideologies are often already in there, even when they are simplistic "power-tools are for men and all men require power-tools"
I disagree. This isn't peddling an ideology, it's using an existing ideology (or stereotype) in order to peddle a product. A company with a marketing campaign targeting men isn't going to refuse to sell power tools to women, they're just designing their marketing campaign in a way they think will maximize sales overall, using existing biases and ideologies that potential customers already have. Normal companies don't care about ideology unless it helps them make more money, which is their true goal.
- ab5tract 2y agoWhat you have described is, in fact, a mode of perpetuating ideology. If what you awere saying were accurate, it would absolve all capitalistic endeavors of reinforcing ideology, even the essential ideology of capitalism inherent in those endeavors. That’s not how this works. “The medium is the message,” as Marshall McLuhan would say. A woman may never consider buying power tools because of the imagery of the propaganda surrounding power tools. Or the salesman may undermine, intimidate, or otherwise obstruct her attempts to purchase one. But regardless your point falls apart because the ideology of capitalism underlying the power tools on the shelf subsumes the ideology of the advertising. That subsumption, however, does not in any way contraindicate those ideologies present in the advertisement’s framing. It only demonstrates that money is more important than the other ideologies being peddled.