well duh, the most valuable company in the world isn't going do something that isn't profitable for them, but in this case their interests align with their cust

well duh, the most valuable company in the world isn't going do something that isn't profitable for them, but in this case their interests align with their customers in a powerful way. what would be really great is if we could engineer systems to develop alignments between relationships like that all the time, but hey, we live in an imperfect world