I think you really put this well: This is in opposition to the usual "the only point of a business is to make money" ethos that so permeates neoliberal capital

I think you really put this well: This is in opposition to the usual "the only point of a business is to make money" ethos that so permeates neoliberal capitalism that we hardly even notice it anymore. The latter is dysfunctional, inhuman, and ultimately bad for business. Call it cynicism, but decision calculus from upstairs always work in that direction (i.e. gotta hit arbitrary financial goals for this quarter because that's how bonuses and comp gets dictated) so I think in that mindset so I don't setup myself for disappointment or surprise if a decision that doesn't appeal to that shorted-sighted thinking doesn't gain traction.