Keep in mind that in the methodology [0] the survey company emphasized that "the samples in Brazil, Chile, [...] Mexico, [...] and Uganda are more urban, more e

Keep in mind that in the methodology [0] the survey company emphasized that "the samples in Brazil, Chile, [...] Mexico, [...] and Uganda are more urban, more educated, and/or more affluent than the general population." It was an entirely online survey, so respondents in poorer places are more likely to be those with internet access and the spare time to be poking around on the internet. If you restricted the survey in wealthy countries to only the comparatively affluent I would expect you'd see similar percentages as we have here in poorer countries. I do love that Japan is such a major outlier (only 60% say it's important). They don't have the litter problem that the rest of us have constantly reminding us about the problem. [0] https://www.ipsos.com/sites/default/files/ct/news/documents/2024-05/Ipsos%20report%20-%20Single-use%20plastics.pdf https://www.ipsos.com/sites/default/files/ct/news/documents/...