What I'm pointing at is the focus on the ratio between men and women. The article isn't just talking about how women should exercise more, it's explicitly point

What I'm pointing at is the focus on the ratio between men and women. The article isn't just talking about how women should exercise more, it's explicitly pointing out that there is a gap between men and women and that somehow closing the gap is inherently a good objective to focus on. Even in your quote: > women stand to gain more because they typically exercise less than men. Why this focus? Why not just tell women to exercise more, and men should be completely irrelevant here.