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Hey great question, a lot of services present themselves under the customer engagement banner so it can be hard to differentiate! Chatwoot is a great tool, but
by abe94 2y ago
Hey great question, a lot of services present themselves under the customer engagement banner so it can be hard to differentiate!
Chatwoot is a great tool, but is more in the customer support space. It offers a chat widget in your saas app / website and a shared interface to respond, which can then get routed via email, sms etc to the person who asked the question.
Laudspeaker is more of tool to send 1) one off messages (informational, promotional) to segments of users you define, 2) automate message sends like a drip campaign, 3) trigger automatic real-time messages based on specific activity users take in your app or site, eg on add to cart, or on sign up
The users of chatwoot would be customer support / success, the users of Laudspeaker would be growth, marketing, product
The architecture of both applications are quite different. Laudspeaker needs to be able to quickly message millions of users, ingest real time events, and create references to large sets (millions) of users.
We actually used chatwoot for support a while back, and have a customer who uses both Laudspeaker and chatwoot in production!