> allowing some other company to use "Big Mac" for a chicken sandwich seems like a bad call Right? Imagine someone asks you what you'd like to eat. You say "I'

> allowing some other company to use "Big Mac" for a chicken sandwich seems like a bad call Right? Imagine someone asks you what you'd like to eat. You say "I'll have a Big Mac." Would one assume you meant a chicken sandwich? Or a salad? No, people would think you're talking a burger, a specific kind of burger.