Not sure why this is relevant. Apple's forte was always the hardware (and lately the greater focus on privacy). And you could easily say the same about Microsof

Not sure why this is relevant. Apple's forte was always the hardware (and lately the greater focus on privacy). And you could easily say the same about Microsoft: search? someone else maps? someone else video? someone else audio? someone else Arguably Apple is at least better positioned than MS for some of these because people actually use Apple Maps and Apple Music. When was the last time someone whipped out Bing Maps?