Xianhang Zhang has written a lot about social experience design (what you're talking about he touched on a little in the post about the Evaporative Cooling Effe

Xianhang Zhang has written a lot about social experience design (what you're talking about he touched on a little in the post about the Evaporative Cooling Effect): http://blog.bumblebeelabs.com/social-software-sundays-2-the-evaporative-cooling-effect/ http://blog.bumblebeelabs.com/social-software-sundays-2-the-...