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From the article: > The dispute erupted when Supermac’s applied to register its company name in the EU as it drew up expansion plans. McDonald’s objected, sayi
by lexicality 2y ago
From the article:
> The dispute erupted when Supermac’s applied to register its company name in the EU as it drew up expansion plans. McDonald’s objected, saying consumers would be confused because it already trademarked the Big Mac name.
> Supermac’s filed a 2017 request with the EU’s Intellectual Property Office to revoke McDonald’s Big Mac trademark registration, saying the U.S. company couldn’t prove that it had used the name for certain categories that aren’t specifically related to the burger over five years.
- throwawaycities 2y agoWhile the article mentioned that I am deferring to the Court’s Judgment that provides the history of the dispute beginning with Supermac filing the revocation: https://curia.europa.eu/juris/document/document.jsf;jsessionid=BEF2817B82A777A4E0878E796CB9BE77?text=&docid=286812&pageIndex=0&doclang=EN&mode=req&dir=first&part=1&cid=10093637 https://curia.europa.eu/juris/document/document.jsf;jsession... Articles often get specialized knowledge like law wrong, but maybe someone can link to McDonald’s objection to a Supermac trademark application to validate the article.