4 ms·
The classic example of this is Apple (a.k.a. Apple Corps and their subsidiaries Apple Films, Apple Records, Apple Studio etc) versus Apple Computer. In this ca
by a_paddy 2y ago
The classic example of this is Apple (a.k.a. Apple Corps and their subsidiaries Apple Films, Apple Records, Apple Studio etc) versus Apple Computer.
In this case, the original complaint was by McDonald's saying that customers would confused the "mac" in Supermac's with the Big Mac. Using your analogy it would like having a company called "Mouse House" that sells anthropomorphic mice characters.