> My audience is people who are sick of putting up with having to act a certain way to fit into the labor force. > I disagree with you totally, I think the new

> My audience is people who are sick of putting up with having to act a certain way to fit into the labor force. > I disagree with you totally, I think the new age of entrepreneur will be totally authentic with how they feel and that is exactly why I put my face on it. I think the problem is that we live in a society - you always have to interface with people somehow. Whether it's your investors, bankers, customers, employees, etc. If you act unkind then people won't want to invest, work for you, or lend you money. You don't have to behave a certain way to be in the labor force, there are plenty of jerks in the world who are actively employed. And you're "playing the game", whether you want to or not. If you're trying to start or grow a business, you're absolutely having to behave in ways that other people have dictated. You have to follow regulations, you have to pay your taxes exactly like you're told, you have to pay minimum wage, you have to collect and remit sales tax, you have to hire people without discriminating against protected classes. Allowing yourself to act like a jerk isn't the rebellious act you think it is. If anything, the opposite is actually what's counter-culture. Being kind and generous to your employees, paying them more than you have to or what the market dictates, not laying people off even if it's the best financial decision, giving less experienced candidates a shot even if there's a more obvious choice - these are the things that you "can't do" in business and basically never see. You should rebel against the system by being nice.