4 ms·

I don't think you will find many people who argue that "Big Mac" is a bad trademark. It's unique, domain specific, and well known. Honestly, this court seems

I don't think you will find many people who argue that "Big Mac" is a bad trademark. It's unique, domain specific, and well known. Honestly, this court seems to have made the wrong decision IMHO. While the Big Mac doesn't use chicken, it's still fundamentally in the food service domain, and allowing some other company to use "Big Mac" for a chicken sandwich seems like a bad call.

rsynnott 2y ago
In practice the major consequence is that they can no longer prevent others from operating restaurants with 'mac' in the name (this all arose then Supermacs attempted to expand throughout Europe, and McDonalds stopped them on the basis of the Big Mac trademark).
elthran 2y ago
> While the Big Mac doesn't use chicken At least in the UK, they've sold a "Chicken Big Mac" as a special menu item twice now
vel0city 2y ago
> allowing some other company to use "Big Mac" for a chicken sandwich seems like a bad call Right? Imagine someone asks you what you'd like to eat. You say "I'll have a Big Mac." Would one assume you meant a chicken sandwich? Or a salad? No, people would think you're talking a burger, a specific kind of burger.