> I'm genuinely confused as to how McDonald's could have lost this. McDonald's sells Big Mac sandwiches (using the Big Mac name) all over Europe. So none of thi

> I'm genuinely confused as to how McDonald's could have lost this. McDonald's sells Big Mac sandwiches (using the Big Mac name) all over Europe. So none of this makes any sense to me. My understanding is that their trademark was NOT specifically over beef burger but much larger, and Supermac was thus able to prove they didn't use that name for the categories covered by the trademark for over 5 years (which is the limit to invalidate). So they lost THAT trademark. > I don't know why this article seems to be presenting this as a fight over chicken sandwiches Because the one notable category that got them invalidated is chicken sandwich, that mcdonald registered the big mac name over. TLDR : the lawyers screwed up.