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> The EU General Court’s ruling said in its judgement Wednesday, June 5, 2024, that the U.S. fast food giant failed to prove that it was genuinely using the Big
by senkora 2y ago
> The EU General Court’s ruling said in its judgement Wednesday, June 5, 2024, that the U.S. fast food giant failed to prove that it was genuinely using the Big Mac name over a five-year period for chicken sandwiches, poultry products or restaurants.
I'm confused. Does this mean that McDonald's still has the trademark for hamburgers, and that this lawsuit was specifically about striking down the trademark in other, less important categories?
- a_paddy 2y agoYes, McDonald's still has the trademark on hamburgers. They have lost it for the "Chicken Big Mac" and in relation to opening/operating restaurants. I think the original disagreement was due to McDonald's blocking the Supermac's brands expanding outside of Ireland, their reasoning being that customers would be confused between the Big Mac and Supermac's. Supermac's defense was that McDonald's hadn't exercised their Big Mac trademark with respect to operating a restaurant for over 5 years, hence now they've lost it, opening the door for Supermac's to expand into the rest of the EU.