I had a similar experience, for the 2nd time now. I started solving my own problem, and that got me talking to people about the problem, and then I realized th

I had a similar experience, for the 2nd time now. I started solving my own problem, and that got me talking to people about the problem, and then I realized their problem was much bigger and more important than mine. The first time, I didn't love the problem, we did ok with it, but we didn't pay enough attention to the user, as we wanted to find a better use case in the same space. The company was acquired, so not a loss, but not a big success. This time, we love the problem (sleep),love the customer (the sleep deprived), and this continues to lead into more and more opportunities.