Exactly. And any time I've had an pre-release product it's always come with a note from the manufacturer with the "embargo" date on it -- the date on which I'm

Exactly. And any time I've had an pre-release product it's always come with a note from the manufacturer with the "embargo" date on it -- the date on which I'm allowed to actually talk about it. So, of course, everyone starts talking about it on that same date. Break the embargo and you get cut off from future goodies.