> John Mackey, the company’s chief executive, has long argued that Whole Foods is wired differently — that it runs on a “conscious capitalism” model that outsma

> John Mackey, the company’s chief executive, has long argued that Whole Foods is wired differently — that it runs on a “conscious capitalism” model that outsmarts the competitive pressures of our for-profit system through creativity and innovation. So ... he said things and people believed him? No evidence? > We can avert looming environmental catastrophe by becoming conscious consumers who frequent conscious companies. After all, shopping at Whole Foods is a heck of a lot more fun than lobbying for regulations on corporations or convincing people to consume less. And it was just a fancy advertising campaign designed to appeal to Millenials and GenZ, as the "geniuses" in marketing call "socially responsible marketing". https://www.forbes.com/sites/sarahlandrum/2017/03/17/millennials-driving-brands-to-practice-socially-responsible-marketing/?sh=6c2b54364990 https://www.forbes.com/sites/sarahlandrum/2017/03/17/millenn...