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Not really, advertising is really the only field of human endeavour that is both data-driven and results-oriented. (Doesn't still stop smart people from commit
by otabdeveloper4 2y ago
Not really, advertising is really the only field of human endeavour that is both data-driven and results-oriented.
(Doesn't still stop smart people from committing fraud, but that is a different story.)
- benterix 2y agoUnfortunately I beg to differ. I worked for several companies where we the management clearly saw that the results were very poor (for Facebook ads, for example) but continued to invest because there is a defined budget for it and so on. It was like this last year and 20 years ago.
- jazzyjackson 2y agothese companies should be outcompeted by firms that don't blow a million dollars a month paying out to click fraudsters but alas the market is not perfectly competitive is it a cargo cult? it works for coca cola so maybe if we just spend a little more we'll see returns...
- benterix 2y agoYes, I feel it might be cargo cult, at least in part. The argument I usually heard was that "But other companies are doing that, too".
- otabdeveloper4 2y agoYes, most fraud is inside the corporate structure. Not shady "hacker" types in Romania.