I think it is pretty clearly a goal - when you create marketing campaigns around an aspect of your product (and Apple has around this sort of security), deliver

I think it is pretty clearly a goal - when you create marketing campaigns around an aspect of your product (and Apple has around this sort of security), delivering on your promises is clearly a goal. I wouldn’t be surprised if the original impetus for this variety of security was a prompt like “what are some objectives that support us creating vendor lock in” - that’s how organizations end up with multiple interconnected objectives