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Yes, physician behavior is influenced by pharmaceutical sales/marketing. https://www.pewtrusts.org/en/research-and-analysis/fact-sheets/2013/11/11/persuading-t
by lantry 2y ago
Yes, physician behavior is influenced by pharmaceutical sales/marketing.
https://www.pewtrusts.org/en/research-and-analysis/fact-sheets/2013/11/11/persuading-the-prescribers-pharmaceutical-industry-marketing-and-its-influence-on-physicians-and-patients https://www.pewtrusts.org/en/research-and-analysis/fact-shee...
- refurb 2y agoConsidering "marketing" extends all the way down to "hey, did you know our drug just got approved to treat disease XYZ", I'm hardly surprised it influences behavior. You'd be surprised at how many doctors there are that know very little about newly approved medicines and pretty much rely on sales people for information.
- SoftTalker 2y agoSo is patient behavior. How many drug ads for X include the line "ask your doctor about X" as if the patient has any clue whether that drug would be appropriate. Then they run to the doctor asking for X and the doctor says "eh, it's easier than trying (again) to get them to change diet and exercise habits" and they write it. I don't actually know how often doctors do the last part but I would think that in some cases it happens. I think drug ads are almost always completely out of place in consumer media and it's something that is really uncommon or totally banned in other countries.