Eric Helms, an exercise physiology researcher out of New Zealand who runs a reasonably well-known but certainly not viral Internet coaching practice and podcast

Eric Helms, an exercise physiology researcher out of New Zealand who runs a reasonably well-known but certainly not viral Internet coaching practice and podcast, both for weighlifting, made a comment to this effect on a recent episode. If he fixates on engagement metrics, he can see the lowest effort cheap shit is what gets the clicks and the eyeballs. Books he has published push nowhere near that volume, and he can only coach a few people at a time. But what kind of engagement are you looking for? One of his coaching clients is a two-time world champion. Think about some of history's great teachers. Jaime Escalante directly ever engaged with what? A few hundred, maybe a thousand math students in his entire 40 year career? Sure, but he deeply impacted these people, and in some cases totally changed their lives for the better. Do you want to briefly amuse a billion people for a few seconds each or produce world champions and paths from the ghetto to the middle class?