People really underestimate the power of ideology, and especially in the blazing hot furnace that was the west after WW1. Loos formulation was still the best. M

People really underestimate the power of ideology, and especially in the blazing hot furnace that was the west after WW1. Loos formulation was still the best. Modernism was an attack against a bourgeois ethos, and a promise to deliver high quality to the masses. It became the aspirational aesthetic of the technocracy for these reasons. We refuse to believe this, it registers as completely absurd, that the motive force behind the collapse of architecture, would be a mindset, and have little basis in material reality.