3 ms·
Pretty sure dating apps are doing fine business wise. Why rock the boat? It seems to me like the strategy is for the match group to buy off competitors and the
by jerojero 2y ago
Pretty sure dating apps are doing fine business wise.
Why rock the boat? It seems to me like the strategy is for the match group to buy off competitors and then slowly but surely turn these into tinder clones once they start gaining traction.
- megadal 2y agoMy suggestion wasn't to improve the bottom line of dating apps, by the way. Dating apps are already incredibly profitable with all the value being provided by users. And pretty much every initiative to make them more profitable amounts to selling one segment of users to another. See Tinder Deluxe.
- jfengel 2y agoThey're not. Their stock prices are cratering. Bumble just had a widely publicized, horrifically tone-deaf rebranding while trying to expand their market. There have been layoffs. A recent news story on it: https://www.nytimes.com/2024/03/12/business/dating-apps-tinder-bumble.html https://www.nytimes.com/2024/03/12/business/dating-apps-tind... The problem is that they're losing young people, who seem to feel a lot less pressure to go meet somebody and pair off. They see the existing dating apps as having been designed for a Gen X sentiment, and that doesn't apply to them. They're still fumbling about for a new hook. They may well find it. But for the moment I don't think it's accurate to say that they're "doing fine".