3 ms·
I'm not willing to give out concrete numbers but, from my experience, that's absolutely the case. Our Mac App Store reveunes far eclipse our own store's revenue
by ryannielsen 14y ago
I'm not willing to give out concrete numbers but, from my experience, that's absolutely the case. Our Mac App Store reveunes far eclipse our own store's revenues. I certainly wouldn't say maintaining and supporting our own store hasn't been worth it – we're able to offer deals and discounts to bulk and educational purchasers that we couldn't on the MAS, thus making us more appealing to those markets – but I'd give up selling on our own store before I ever considered giving up selling on the MAS.
- stevenwei 14y agoInteresting. Are you willing to share a ballpark ratio of Mac App Store vs web storefront purchases? I suspect the numbers for a typical app would look something like 5:1 or even higher.
- ryannielsen 14y agoFor us, it's more in the 4:1 range, but I suspect you still might be right that many apps see a MAS:private sales ratio of 5+:1. Because we're able to offer bulk and/or educational purchase discounts through our own store, we see a fair number of licenses move through that vector. Other apps might not appeal to bulk and educational markets as much.