4 ms·
This article is just a verbatim marketing piece from Siemens.
by poisonborz 2y ago
This article is just a verbatim marketing piece from Siemens.
- jfengel 2y agoIt's a press release. If you'd prefer to see the rewritten press release in conventional media, here's one example: https://www.msn.com/en-us/autos/news/siemens-yorkshire-made-battery-trains-will-save-ageing-british-railways-3-5bn/ar-BB1nwPbV?apiversion=v2&noservercache=1&domshim=1&renderwebcomponents=1&wcseo=1&batchservertelemetry=1&noservertelemetry=1 https://www.msn.com/en-us/autos/news/siemens-yorkshire-made-... Presumably, the writer fact-checked the piece before publishing it. Maybe they did; maybe they didn't. Before The Internet, any reputable newspaper publisher would have. Today, there's a lot more push to be fast and cheap. That's always been the majority of news. Reporters find out about stories from somewhere. When it comes to business news, it's usually from a company's PR department telling them. It's not like they're ferreting out secrets. They're supposed to put in some leg-work of their own, but the PR department isn't supposed to be actually lying. Getting caught at that causes other reporters to start ignoring your press releases. These days we can more easily get our hands on those un-rewritten press releases. And that's an advantage in the sense that it's a primary source. But unless you're an expert in the domain, you always need help to put the primary source in context. Er, anyway, thank you for coming to my TED talk.