Apple optimizes for IPC and power, that means wide architecture and large die area. The rest optimize for throughput and cost. That means small dies and higher

Apple optimizes for IPC and power, that means wide architecture and large die area. The rest optimize for throughput and cost. That means small dies and higher power consumption. AMD and Intel can do what Apple does and Apple can do what AMD and Intel do, but each company chooses the path they believe it makes more sense for them.