I too was/am concerned by the name. Tacked onto the end of the article is an announcement, which suggests the blog is intended to be commentary on what they're

I too was/am concerned by the name. Tacked onto the end of the article is an announcement, which suggests the blog is intended to be commentary on what they're terming that: > Effective immediately, this newsletter is now called The Nerd Reich. It will still focus on the weird tech authoritarian politics emanating from California these days. [...] I did not come up with this wonderful name. After my recent stories, someone on Twitter informed me that some people had been referring to the tech authoritarians as “the Nerd Reich” for several years. And, of course, it’s just too perfect to pass up… [...] There was a podcast called the Nerd Reich, but it’s been dormant for many years. I'm not comfortable with referencing such evil historic events in a way that seems a bit edgy-cavalier, and possibly someday hearing wordplay on it tossed around routinely and casually. Some related terms have already been diluted.