4 ms·

As a startup your trademark/brand is one of the most valuable asset you have. Only inexperienced/naive startups don't defend it vigorously.

• drumdance 14y ago
  Meh. If you have traction, that may be true, but the typical startup has nothing except a willingness to work hard.
• reustle 14y ago
  Why? Very few people know you even exist. I'd think it's probably the best time of a companies lifetime to change the name if they had to.