It seems hard to disincentivize "data" in the same way it's hard to disincentivize "cocaine", e.g. to most companies "10 kg of cocaine" is a liability but there

It seems hard to disincentivize "data" in the same way it's hard to disincentivize "cocaine", e.g. to most companies "10 kg of cocaine" is a liability but there exist certain companies generally staffed by more unpleasant people who make it their business to treat it as an asset. Which means going to a different layer / structural solution maybe. How does the value of data go to zero?