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I don't get it. If you are the small bootstrapped ultra-busy startup founder, why continue to concern yourself with this stuff. He was willing to rebrand his a

I don't get it. If you are the small bootstrapped ultra-busy startup founder, why continue to concern yourself with this stuff. He was willing to rebrand his app, even though the trademark registration was apparently not finalized at this point. So at which point did they feel entitled to make the demands they were making?

taligent 14y ago
As a startup your trademark/brand is one of the most valuable asset you have. Only inexperienced/naive startups don't defend it vigorously.
- drumdance 14y ago
  Meh. If you have traction, that may be true, but the typical startup has nothing except a willingness to work hard.
- reustle 14y ago
  Why? Very few people know you even exist. I'd think it's probably the best time of a companies lifetime to change the name if they had to.