You're asking a large number of people to substantially reduce their standards of living. Think of the sheer amount of energy required daily in even a "sustaina

You're asking a large number of people to substantially reduce their standards of living. Think of the sheer amount of energy required daily in even a "sustainable" lifestyle in a modern developed economy. And then of course there are the powerful financial incentives to not care about sustainability at all, or what's worse to spend more energy than before on products that are meant to seem sustainable (but aren't), because actual sustainable practices aren't good business on the scale of shareholder lifetimes. Maybe it should happen, but it's a long uphill battle.