Somewhat OT: but is it standard practice for the app developer to review their own app on the App Store (sort of like how a dev would 'seed' their newly built s

Somewhat OT: but is it standard practice for the app developer to review their own app on the App Store (sort of like how a dev would 'seed' their newly built social network/forum I guess..)? OP appears to have done so. Or is it possible to leave reviews under arbitrary names? See http://i.imgur.com/BPypw.png http://i.imgur.com/BPypw.png