It reminds me of a book by Seth Godin where after reading 3 quarters of the book he goes: "I didn’t write this book. What I mean is that Seth Godin didn’t wri

It reminds me of a book by Seth Godin where after reading 3 quarters of the book he goes: "I didn’t write this book. What I mean is that Seth Godin didn’t write this book. It was written by a freelancer for hire named Mo Samuels. Godin hired me to write it based on a skimpy three-page outline. Does that bum you out? Does it change the way you feel about the ideas in this book? Does the fact that Seth paid me $10,000 and kept the rest of the advance money make the book less valuable? Why should it matter who wrote a book? The words don’t change, after all. Yet I’m betting that you care a lot that someone named Mo wrote this book instead of the guy on the dust jacket. In fact, you’re probably pretty angry. Well, if you’ve made it this far, you realize that there is no Mo Samuels and in fact, I was pulling your leg. I (Seth Godin) wrote every word of this book." Oh yes, I was pretty Angry. [0]: The book is All marketers are liars