There is an army of senior citizens calling support everyday complaining about Rogue Antivirus's which say they are infected and to give them their CC number, a

There is an army of senior citizens calling support everyday complaining about Rogue Antivirus's which say they are infected and to give them their CC number, as well as the popups/redirectors. Nobody is worried about the things they cannot see, and the things which are not directly harming them. It behooves us to focus on the things people do see, so that we do a better job of eliminating the malware that is giving them tangible issues. I'm not saying 'Flame is a non-issue, suspend all analysis of it by malware researchers!'. I am saying, that for most of us in the AV field this is a hand-to-hand combat type of industry and we don't have the time or resources to get all academic and hypothetical. We need to fix real infections on real machines, like yesterday!