It's profit. Revenue minus expenses. Companies that optimize profit better than other companies are more successful. Emergent behaviour like evolution. Companie

It's profit. Revenue minus expenses. Companies that optimize profit better than other companies are more successful. Emergent behaviour like evolution. Companies that don't optimize will not grow as much or even decline or disappear. It's self-selecting. Planned obsolescence, private equity raiding, brand value extraction: these are steps to increase revenue. Enshittification, corporate consolidation: these are steps to decrease expenses.