3 ms·
My summary: Programmatic ad systems keep delivering ads from squeaky clean brands onto disinformation websites and other unsavory places. The brands don't like
by cainxinth 2y ago
My summary: Programmatic ad systems keep delivering ads from squeaky clean brands onto disinformation websites and other unsavory places. The brands don't like this. The programmatic systems try to counter the disinfo sites but have had little success. So they just block certain words (e.g. “Russia,” “Ukraine”). But that ends up catching legitimate news organizations who then lose out of potential ad revenue.