In some level they care. Everyone wants the press to write about them "X funded research cures Alzheimer". But the feedback cycles for that are long. In the sho

In some level they care. Everyone wants the press to write about them "X funded research cures Alzheimer". But the feedback cycles for that are long. In the short term a fraud provides at least as much good press as a genuinely great researcher, probably more. It's hard to try some new metric if it might take two decades to show that it lead to better long-term outcomes