Lifestyle business is often sent out as a slur, often originating from someone who has said lifestyle from being wealthy. Traditional VC investment by its defi

Lifestyle business is often sent out as a slur, often originating from someone who has said lifestyle from being wealthy. Traditional VC investment by its definition is trying to hedge it's returns by investing in the time of startup founders, and often only large bets make the return worth while. Increasingly, I agree with the idea to call a business "self-funded", because that's what it actually is, instead of bootstrapped or lifestyle. I would say it might not be a stretch that what every founder is doing is to make an improvement in the lifestyle of their team and clients. VC investment is a good vehicle when entered into mindfully, and also drastically changes your course.