> Currently anyone who would produce that needs to compete with IKEA, and somehow needs to convince customers that their furniture will last longer. To be hone

> Currently anyone who would produce that needs to compete with IKEA, and somehow needs to convince customers that their furniture will last longer. To be honest, IKEA isn’t the problem here. Their stuff is above average quality / longevity until you’re at least a couple levels up in the market. The last time we were looking for furniture, it was eye-opening to see how many companies are trying to charge 2-4 times more for IKEA or lower quality furniture, where something looked nice from across the showroom but if you looked closer it was all sawdust and cheap plastic components.