What is it? Seriously, what is it? If you can't describe what it is in 1 sentence, and not a long sentence, then you've lost your audience. Too many words and t

What is it? Seriously, what is it? If you can't describe what it is in 1 sentence, and not a long sentence, then you've lost your audience. Too many words and too many things to click. On my iPhone, I tried to read it, got bored cos I didn't get it, I scrolled then I scrolled then I decided to stick with it and ask what it is. Education, art, utility or something else?