The goal is to make a return on investment. A successful lifestyle business doesn't generally make money for investors, or at least they expect to make more mon

The goal is to make a return on investment. A successful lifestyle business doesn't generally make money for investors, or at least they expect to make more money from moonshot massive growth companies. So VCs will absolutely kill a potential or existing small, sustainable company for a chance at a billion-dollar company, even if the odds are tiny. For the founders, a lifestyle business is generally a better option, a) because it's their effort on the line, and b) because they don't get to make as many bets as the VCs do.