> First, everybody cares about privacy. This is true, but it's also a very broad statement that does not entail that many people care about the Do Not Track he

> First, everybody cares about privacy. This is true, but it's also a very broad statement that does not entail that many people care about the Do Not Track header. Everybody has a different level of privacy that they care about. Most people care if you watch them in their bedrooms or bathrooms. Some people care if you know how much money they have. A smaller number of people care if you see their bare skin and thus wear burqas when they go out in public. An even smaller number of people care if ad networks compile a profile of things that are interesting to them. The problem is that "Do Not Track" is supposed to indicate intent. If the browser vendor indicates intent in one direction when the user hasn't indicated intent in either direction, advertisers can no longer trust what the browser tells them. It's like the boy who cried wolf.